Prioritizing your Essentials

Ready to clear the clutter in your brain and simplify your business?

Step #1: Identify your Non-Negotiables

1A. Personal

We all have things in our lives that are “non-negotiable”. It could be taking your kids to school in the morning, going to church, annual family vacation, etc. Whatever your non-negotiables are is up to you- the important part is making sure your time is reserved for these items so you can plan the rest of your time accordingly. 

SELF-CARE should be a non negotiable for everyone. Even if it’s just 15 minutes a day, this needs to be on your list!

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1B. Professional

Professional Non-negotiables are the activities that keep moving the needle forward. These typically consist of any activity that drives new clients to your pipeline. This also includes things like continuing education and any additional compliance requirements. 

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Step #2: It’s time to take a Dump

Entrepreneurs typically have a ton of ideas and thoughts constantly running through their head. However, a way to tame the racing thoughts is to do a periodic “brain dump”. This can help get everything out of your head and onto something more manageable. 

Use a journal, google doc or spreadsheet (Recommended). Somewhere you can easily reference.

Once you are done with your brain dump, go through the list and rank the items. 

TRASH

Indicate any tasks that just don’t matter. Maybe at one point you thought this task needed to happen, but no it’s no longer relevant. 

URGENT TASKS

Next, indicate anything that is urgent and write a due date next to anything that has a deadline. These are tasks that typically have a deadline attached to them.

NOT URGENT

Then go through the list again and see what items are left that can go on the back burner. These are items that although need to be accomplished, don’t have a deadline attached to them and will not cause an issue not handled within the next 30-60 days.

UNIMPORTANT

Now it’s time to go through all your Urgent and Not Urgent tasks again. Of those tasks, which items can be delegated to someone else or automated? Please take your time with this section. This should be any task that doesn’t require YOU to complete it. 

I suggest blocking off an hour in your calendar to complete this exercise. It’s a nice way to clear the mental clutter and get a clear picture on how you should be spending your time each day.


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