Creating a Simple Social Media Workflow to take the Guesswork out of Posting
Social media has become an integral part of every entrepreneur’s marketing strategy. Not only that, but businesses are often judged on their legitimacy based on their social media presence (or lack there of). Let’s face it-managing multiple platforms, creating engaging content, and staying consistent can be overwhelming. Taking a structured approach to social media can help you and your business show up without burning out.
Let’s dive into the benefits of implementing social media workflows by following a step-by-step guide to help entrepreneurs foster creativity while remaining efficient.
Planning monthly social media content requires careful organization and strategizing.
Here are the steps needed to effectively plan your monthly social media content:
Set Goals: Start by defining your social media goals. These goals should align with your overall business objectives, whether it’s increasing brand awareness, driving website traffic, generating leads, or promoting a specific campaign or product.
Know Your Audience: Understand your target audience demographics, preferences, and behaviors. Conduct audience research to gain insights into what content resonates with them, the platforms they frequent, and the type of engagement they respond to.
Content Themes and Pillars: Identify a few content themes or pillars that align with your brand and resonate with your audience. These themes should reflect your business values, expertise, and the interests of your target audience. For example, if you’re a fitness coach, your content pillars could be nutrition tips, workout routines, and motivational quotes.
Content Types: Determine the types of content you want to create for each theme. This can include blog posts, videos, infographics, quotes, customer testimonials, behind-the-scenes footage, or user-generated content. Aim for a mix of engaging and shareable content to keep your audience interested and entertained.
Content Calendar: Create a content calendar for the month to schedule your content strategically. Use a spreadsheet, project management tool, or social media management tool to plan and visualize your content. Allocate specific dates and times for each piece of content, ensuring a consistent posting schedule.
Balance Content Mix: Ensure a well-rounded content mix by incorporating different types of content, including educational, entertaining, promotional, and interactive content. Strive for a balance that provides value to your audience while promoting your business.
Consider Platform-Specific Requirements: Adapt your content to suit each social media platform you utilize. Understand the best practices, character limits, image dimensions, and posting frequency for each platform. Customize your content to optimize engagement and reach on each platform.
Collaborate and Delegate: If you have a team, involve them in the content planning process. Assign responsibilities and tasks to team members based on their strengths and expertise. Collaboration can bring fresh ideas and ensure a smooth content creation and publishing workflow.
Gather Resources: Collect all the resources needed to create your content, such as images, videos, graphics, or articles. Plan ahead and ensure you have everything ready to avoid last-minute delays or content gaps.
Review and Analyze: Before the month begins, review your content plan and ensure it aligns with your goals and objectives. Also, consider the performance of previous content to learn from what worked and what didn’t. Analyze metrics such as engagement, reach, and conversions to guide your content planning decisions.
Bonus Tip to Stay Efficient
Block off 2-hours, 1x/month, to prep content for the following month (graphics, topics, etc.)
No time to post? Schedule posts in advance!
Focused on making the algorithm happy? Create recurring tasks for yourself to remind you to post your planned content.
Remember, flexibility is important in social media planning. Be open to adapting your content plan based on current events, trends, or audience feedback. Regularly evaluate and adjust your content strategy to optimize results and stay relevant in the dynamic social media landscape.
Implementing social media workflows can be a game-changer for entrepreneurs. By streamlining processes, setting clear objectives, planning content, and engaging with the audience, you can unlock the true potential of social media.
Need help creating systems that are unique to your business? Let’s connect!